Nike Logo

Logo design is like the overall statement of what you are about in a compact form. Have you heard the saying "A picture is worth a thousand words"? This is true when it comes to logo design. People have an immediate psychological and emotional response when they view a logo. Before placing a big order or closing a business deal, they will most likely see your Logo first. A good logo can bring your company this deal or be enough to scare them into place this order. Every company has its own significant logo which reflects different logics and histories.

The Nike "swoosh"

One of the most recognized logos in sports is the Nike logo. This logo design is well known around the world. Many great sports legends, like Michael Jordan and Tiger Woods, have worn this logo. The Nike logo is astonishingly simple. It features nothing but an orange check mark. It has no name, yet it distinguishes itself from all other ticks. Even though everyone recognizes this unique logo design, no one really knows why the swoosh logo was chosen as the company logo.

Nike was founded by Phil Knight in the 60s, but at that time, he called it "Blue Ribbon Sports". The name Nike and its trademark swoosh design were brought about later. The swoosh logo was originally developed by Carolyn Davidson in 1971. The thought that the designer had in mind was about the wings of the Greek goddess Nike, who was the source of inspiration for many great and courageous warriors.

Together with the 'Just Do It' slogan, the Swoosh logo perfectly expresses the essence of the Nike brand and its philosophy. It helps people achieve the determination needed for reaching a desired mark in their sporting activities. The greatness of the Nike logo is that it is simple yet effective. Revolutionary, yet ordinary. It is one of the greatest and easiest logos in the history of corporate logo design.

Nike Logo

Nike Logo

Nike Logo

Nike Logo

Nike Logo

Nike Logo

Nike Logo

Nike Logo

Nike Logo

Nike Logo

Nike Logo